What is the connection between the popular video-sharing platform TikTok and the search giant Google? Aside from the fact that they are multibillion-dollar corporations. Both of these search engines are extremely potent. Almost, anyway.
No one can seriously consider a future where Google is not the default option for Internet users everywhere. However, TikTok is gaining ground rapidly.
To begin, does TikTok function as a search engine?
TikTok’s meteoric rise over the past few years suggests that the platform’s days as a go-to SERP are not too far off.
TikTok has quickly risen to become one of Google’s strongest competitors, especially among millennials and Generation Z.
what exactly is search engine optimization for TikTok?
By using search engine optimization strategies, creators can increase the likelihood that their content will be seen by the right people on TikTok.
To ensure their brand’s content is ready for growth and will get in front of the right people, social media managers can use strategies inspired by conventional (Google) SEO methods (and a few new tricks).
The discovery-focused nature of TikTok’s algorithm means that even minor adjustments to your content can have a significant impact on how widely it is seen.
You may be wondering, “What should we prioritise in our TikTok SEO campaign?”
Optimizing for TikTok searches is uncharted territory for many social media marketers. That’s why now is the time to implement effective SEO strategies and establish a firm foothold in the market.
Therefore, what are the most important factors to consider when optimising your TikTok channel for search engines? I’m happy you asked.
Insert relevant keywords
You probably saw this one coming. When optimising for search engines, keywords are essential, so it stands to reason that they would be significant on TikTok as well.
To build your brand’s presence on TikTok, you must first identify the best keywords to use in your content.
Make use of hashtags
Hashtags and keywords are inseparable. Similar to other social media platforms, they serve as a fantastic resource for finding new material to enjoy.
In other words, if you use them correctly, you increase the likelihood that your content will be seen by more people who are likely to find it useful.
You should include searchable hashtags and relevant keywords in your captions. As well as being used as such, keywords are frequently used as hashtags.
Mix in some current music
Although using well-known songs as background music in your videos is an unconventional strategy, it works exceptionally well on TikTok. As a social media platform, TikTok relies heavily on popular music.
Why? Because it’s fun to watch, motivational, and interesting to listen to. Moreover, it facilitates the discovery of your content by a larger audience.
Learn who you’re talking to.
TikTok is a social media platform that places a premium on its users, with a sophisticated algorithm that facilitates discovery and customization. In other words, the focus should be on the end users.
What’s the point here? Because you can follow in TikTok’s footsteps by catering to your audience with the content you create.
That calls for research into the preferences, needs, and gaps of one’s intended market.
Find the best keywords to use
Since TikTok is still relatively untested in the realm of search engine optimization, there aren’t many resources available to help you learn the ropes.
You can still use tried-and-true search engine optimization (SEO) tools like Ahrefs, Semrush, and the Google Ads Keyword Planner to get a sense of what people are looking for in your specific field.
After compiling a preliminary list, you can use TikTok’s powerful search tool to find even more potential additions.
TikTok algorithm for internal search engine optimization
TikTok’s own ranking factors serve as inputs to the app’s algorithm, so keep that in mind as you work on your app’s search engine optimization. This includes:
User interactions
This covers just about everything a user does to interact with the content shared, like watch all the way or skip, like, hide or add to favourites.
Data pertaining to videos, which incorporates many of the aforementioned features like hash tags, keywords, and background music and sound effects.
Information about the account holder, including location, mobile device and operating system details, and preferences in terms of content of interest (which users select when they create an account).
At the end of the day, combining Google SEO tactics with TikTok SEO tactics is the way to go.
TikTok SEO
In case anyone in the back didn’t hear us, here it is again: updated, reliable information is the foundation of any effective social media strategy.
Due to the novelty of both TikTok and its search function, SEO for the platform is still in its infancy. But that doesn’t mean social media managers can’t figure out how to get ahead on the platform and implement a plan to do so.
There are tools you can use to keep track of all your TikTok analytics data, like Socialinsider. TikTok’s analytics page displays all the information you need in one place, including key metrics, post information, hashtags, follower counts, engagement rates, and much more.
Conclusion
If you’re already using TikTok to promote a brand or a small business, our data can show you exactly how well your content is doing and where you can make improvements.
On the other hand, if you’re just starting out with TikTok, then the data essentially allows you to spy on your competition and get a sense of direction in your TikTok marketing strategy.