Your online print-on-demand business is missing out on thousands of potential sales and devoted customers by not being present on Instagram. Instagram has evolved into a potent tool for brands to reach their target market and expand their online presence. And now, with Instagram Reels, companies have an even better opportunity to reach their audience and stand out from the crowd.
This post will teach you the fundamentals of Instagram Reels, including what they are, how to make them, and how to use them to advertise your print-on-demand business. Let’s explore Instagram Reels and their benefits for your business, whether you’re an IG veteran or a newbie.
The First Steps
We will, of course, begin with the fundamentals. Here’s a brief, easy-to-follow method for creating your company’s Instagram account:
How to Sign Up for Instagram
Making an Instagram account is a simple process. Just stick to these basic instructions:
- Get the Instagram app for your mobile device.
- Use your company email address when you register.
- Pick a login name and a secure password.
Create a profile by uploading a photo and writing a detailed description about yourself.
Link your account with your Facebook page (if you have one) to consolidate your online presence and save time managing several profiles.
To get insight and make connections, start following other accounts in your field of employment.
Once you’ve created an Instagram account, you can start using all of the app’s features, such as Instagram Stories, Instagram Live, and the Reels.
Changing to an Instagram Creator Account
A person or company having an Instagram account can make a reel. However, if you sign up for an Instagram Creator Account, you’ll gain access to additional tools that can boost your brand’s visibility and audience engagement through the creation of engaging content.
How to Use the Reels Function?
The IG Reels are about to begin. Access Reels quickly by swiping right from your profile’s home screen or by tapping the icon in the top left corner of the screen. To access the “Reels” option, pick “Camera” from the drop-down menu that appears.
The Reels feature allows you to make your own videos by either recording a new clip or choosing one from your camera roll. You may make your reels up to 60 seconds long and spice them up with music, text, and other effects.
Making a Showreel
You can make a reel with any media you already have, be it video, still photographs, or audio. Here is a detailed tutorial:
You may get to IG Reels in two different ways: by touching the camera symbol on your profile’s home screen, or by swiping right and choosing “Reels.” Here’s what you should do once you’ve entered the Reels section:
You can record your Reel with or without music by tapping the music icon.
You can either record a new video using the camera, or pick one from your saved clips.
Improve your Reel by including text, stickers, or GIFs.
You may record hands-free with the timer and countdown capabilities, and you can change the playback speed as you see fit.
Make sure your Reel looks the way you want it to by previewing it first.
Share your Reel on your stream or Stories after adding a caption, hashtags, and tagging any relevant accounts.
The next step is to publish your Reels so that your intended audience can find them when shopping online.
A Guide to Creating Interesting Content
While constructing a Reel from scratch is simple, making one that people want to watch is a bit more challenging. Here are some things to keep in mind to make your Reels stand out and attract the attention of your followers:
Don’t be afraid to try out new looks, forms, and concepts. Make your content stand out by injecting your brand’s unique voice and perspective.
Keep your information brief yet interesting; reels are designed to be watched quickly. Within the first few seconds of your Reel, you should attempt to hook your viewers.
Put on Some Music
Including music in your Reel might increase its appeal and viewership. Use the mood set by a song that reflects the spirit of your brand.
Integrate Visuals and Text
You may make your Reels more interesting to look at and draw attention to specific places by including text, images, and stickers. Making your work stand out in this way can increase its shareability.
Use a Team Approach!
Working with other artists or companies can multiply your impact and visibility. Create promotional Reels for both of your companies by forming partnerships with other brands and influencers.
Tutorial on Reel-Editing and Sound-Design Effects
There are now a plethora of options for enhancing and customising your Reel. Filters, variable recording speeds, and other effects like slow motion and rewind may all be applied throughout the recording process without ever leaving the app.
Tap the editing tools icon on the right side of the screen after you have recorded or chosen a video clip. Swiping the screen to the left or right reveals additional filtering options from which to choose. By touching the speed symbol and choosing the desired speed from the options, you can also change the playback speed of your video.