Social Media

How To Develop A Comprehensive Social Media Strategy In 8 Steps

Marketers often begin the fiscal year by outlining their social media marketing strategy, including their intended channels, intended audience, and desired content types. Because there is already so much information and people on social media, and because algorithms are always evolving, making your updates less likely to be viewed. You need a fresh strategy, something …

Social Media

Influencer Marketing: Analysing Your Results

Few strategies for Instagram marketing and learning how to gain organic Instagram followers are as widely debated and analysed as collaborating with prominent social influencers. If you’ve been keeping up with the Kicksta blog, you’ve undoubtedly noticed that we discuss influencer marketing quite a bit ourselves. Let’s talk about what makes an influencer campaign effective. …